Celebrating Our Superheroes: A Blanket Campaign Success Story

Celebrating Our Superheroes: A Blanket Campaign Success Story


As a B Corp certified company deeply committed to making life with dogs simpler and better, our annual Blanket Campaign has become a cherished tradition. So, to make our 2023 edition extra special, we wanted to celebrate not only what makes shelter dogs unique, but what makes them SUPER!🌟

Our compassionate community

Throughout the month of November, our socials were flooded with love & support for this campaign. We witnessed an overwhelming amount of community support, with over 7,500 nominations pouring in for rescues and shelters across North America. This incredible response enabled us to donate 2,000 blankets to over 100 deserving rescues and shelters, providing warmth and comfort to dogs in need.

More than a blanket

Sure, our blankets are hella cute and cozy - but they're so much more than that. They've become a symbol of hope for shelter dogs. They're large, extra soft, and are easy to wash & dry. These blankets offer more than just physical warmth; they offer a sense of security to help these pups feel ready for adoption. But don't just take our word for it...
"Dogs in a shelter are not only searching for a family, they are also searching for warmth, comfort, and security. We are so grateful to Earth Rated for donating these blankets to allow ours dogs to feel this warmth and comfort this holiday season. Thank you to our followers who nominated us." - Refuge Magoo


Our cherished partners

Our heartfelt thanks to all the influencers and brands who joined hands with us in amplyfying this campaign. Special mentions to Sookie and Ivy, Brady Oliviera, and Bully Baloo, as well as Open Farm, Big Country Raw, Leaping Bunny, Zesty Paws, and P.L.A.Y for their incredible support.


Join our mission

Since 2009, our community's engagement has led to the donation of over 14,000 blankets to adoptable dogs, a milestone that speaks volumes about the collective power of likeminded people.

We invite you to join this growing community by participating in upcoming campaigns, and helping us continue making a difference for dogs in need. Stay tuned on our socials for all the latest.

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