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  • Black Friday Deals

    Black Friday is here! Save big on engaging dog toys, refreshing grooming products, and leak-proof poop bags. Stock up on pet essentials now, for a limited time only!

    Shop Now

  • We Own the Walk,

    so you can enjoy every step, every wag, and every moment with your dog.

    Shop Now

  • Grooming made simple.

    Introducing coat-specific shampoos and versatile grooming essentials to keep your dog fresh & clean.

    Shop All

  • A better bag.

    Made with 65% certified post-consumer recycled plastic

    Shop Bags

  • A better way to play

    Discover our innovative collection of toys designed to bring you and your pup together.

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  • A better way to play.

    Our thoughtfully designed toy collection is now available at PetSmart!

    Shop now at Petsmart.com

  • Rooted in responsibility

  • Always evolving

  • Community first

  • Rooted in responsibility

  • Always evolving

  • Community first

  • Rooted in responsibility

  • Always evolving

  • Community first

  • Rooted in responsibility

Earth Rated
Not your average dog brand.

  • Always evolving

    We’re committed to innovation and continuously improving our products.

    Shop our new Bags

  • Rooted in responsibility

    We’re dedicated to producing high-quality products that are responsibly made.

    Learn more

  • Community first

    We foster relationships and strive to positively impact the communities we’re a part of.

    See how we give back

The Earth Rated Collection

As featured in

Giving Back

Because every company can be a force for good.

Our B Corp. certification reflects our commitment to leading with purpose.

Learn more

Appreciated by dogs, loved by people

Real reviews from real dogs (with help from their parents)

  • ⭐️⭐️⭐️⭐️⭐️
    This shampoo has good ingredients and smells absolutely amazing! It's specially formulated for short-haired breeds, lathers well, and leaves my dog’s fur super shiny! The bottle is pretty large for the price, making it economical compared to other brands of similar quality.

    Cristina

  • ⭐️⭐️⭐️⭐️⭐️
    This shampoo and conditioner is perfect for curly-coated dogs! The pointy nozzle allows me to easily get through my Goldendoodle's dense coat and apply the shampoo directly to his skin. After using it, his fur is soft, fluffy, and smells great.

    Sewist

  • ⭐️⭐️⭐️⭐️⭐️
    This shampoo has made a huge difference in my dog’s coat. No more itchiness, her hair is softer, and her color looks beautiful after washing.

    Marisol

  • ⭐️⭐️⭐️⭐️⭐️
    If I could give it six stars out of five, I would gladly do so. The bottle’s design prevents spills and allows easy application, while the shampoo itself has a pleasant fragrance, rinses off easily, and doesn’t irritate my puppy’s eyes.

    Aleksandr

  • ⭐️⭐️⭐️⭐️⭐️
    I ordered this shampoo for our mini Sheepadoodle, whose coat is high-maintenance due to her sheepdog genetics. After rinsing and drying, her coat felt soft, fluffy, and clean—like a fluffy chunk of cotton candy from the carnival! No sticky or abrasive residue was left behind.

    The Crawford Six

  • ⭐️⭐️⭐️⭐️⭐️
    The Earth Rated dog shampoo is good stuff! Rinsing can be a challenge on double-coated fur babies, but I had no problems with this shampoo. It has a really nice scent, too. My pups do not seem bothered by it at all.

    Deb

  • ⭐️⭐️⭐️⭐️⭐️
    I really took my time looking into dog shampoos, and after reading TONS of reviews for different brands, I decided to try Earth Rated, and I couldn’t be happier. Makes my pup's hair feel sooo soft and silky. Whenever she gets pets, people always comment on how smooth she feels.

    Samantha