About us

We create thoughtfully-designed products for people who love dogs.

Our mission is to make everyday moments for people and their dogs simpler and better.

What makes us Earth Rated

Living and breathing these five things is how we put our mission into action.

  • Be thoughtful

    We act with purpose to create products that exceed dog owners’ expectations.

  • Make life easier

    We create products that are thoughtfully-unexpected, to make life easier for people and better for their pups.

  • Dare to care

    We’re here to create a lasting impact. We’re leaders of change inviting others to join us.

  • Celebrate everything

    We are open to, curious and enthusiastic about new opportunities and challenges.

  • Lead with integrity

    We value the trust people place in us and we’re committed to proving them right.

From an idea to 4.5 million worldwide

Founded in 2009, Earth Rated started as a company set on making cleaning up after your dog less of a chore. Today, Earth Rated bags are used by over 4.5 million people daily and can be found in over 20,000 stores in 40+ countries.

Always evolving

Details matter. Whether it’s the thickness of our poop bags or the durability of our plant-based wipes, we’re constantly innovating so that we can offer the products pet owners wish they had. Affordable, reliable, responsible and beautifully designed. 

Appreciated by dogs, loved by people

Real reviews from real dogs (with help from their parents)

  • ⭐️⭐️⭐️⭐️⭐️
    This shampoo has good ingredients and smells absolutely amazing! It's specially formulated for short-haired breeds, lathers well, and leaves my dog’s fur super shiny! The bottle is pretty large for the price, making it economical compared to other brands of similar quality.

    Cristina

  • ⭐️⭐️⭐️⭐️⭐️
    This shampoo and conditioner is perfect for curly-coated dogs! The pointy nozzle allows me to easily get through my Goldendoodle's dense coat and apply the shampoo directly to his skin. After using it, his fur is soft, fluffy, and smells great.

    Sewist

  • ⭐️⭐️⭐️⭐️⭐️
    This shampoo has made a huge difference in my dog’s coat. No more itchiness, her hair is softer, and her color looks beautiful after washing.

    Marisol

  • ⭐️⭐️⭐️⭐️⭐️
    If I could give it six stars out of five, I would gladly do so. The bottle’s design prevents spills and allows easy application, while the shampoo itself has a pleasant fragrance, rinses off easily, and doesn’t irritate my puppy’s eyes.

    Aleksandr

  • ⭐️⭐️⭐️⭐️⭐️
    I ordered this shampoo for our mini Sheepadoodle, whose coat is high-maintenance due to her sheepdog genetics. After rinsing and drying, her coat felt soft, fluffy, and clean—like a fluffy chunk of cotton candy from the carnival! No sticky or abrasive residue was left behind.

    The Crawford Six

  • ⭐️⭐️⭐️⭐️⭐️
    The Earth Rated dog shampoo is good stuff! Rinsing can be a challenge on double-coated fur babies, but I had no problems with this shampoo. It has a really nice scent, too. My pups do not seem bothered by it at all.

    Deb

  • ⭐️⭐️⭐️⭐️⭐️
    I really took my time looking into dog shampoos, and after reading TONS of reviews for different brands, I decided to try Earth Rated, and I couldn’t be happier. Makes my pup's hair feel sooo soft and silky. Whenever she gets pets, people always comment on how smooth she feels.

    Samantha